In India’s competitive healthcare market, it’s a given: patients are “window shopping” for surgeons. The common response is to advertise a “Free Second Opinion,” hoping to attract and convert individuals already in need of a procedure. But when every clinic adopts the same strategy, it fails to make you stand out. So, how do some surgical units cut through the noise and rapidly build a loyal patient base while others don’t? The answer isn’t another marketing gimmick; it’s a powerful framework called The Rivalry Proposition, designed to create a clear and compelling reason for patients to choose you. Read more