There’s a method to building your brand online. It’s mostly chaos but we have distilled some order out of it.
We’re trying something different with Pollen this week. Instead of a story from healthcare, we have something else we think you’ll find useful.
Pardon me for being the 796th person to tell you social media is important and you should be creating content for it to build your personal and professional brand.
If you’re a doctor right now, especially a gynaecologist or a fertility expert, you belong to one of two categories.
You’ve either already started creating content, and you have or haven’t seen some success with it, OR You’ve given up on it and figured there are other ways to build your brand and business.
At a time when it feels like everyone and their dog is an influencer, you’d be surprised at how many people belong to the second group of fed up comrades. Which is exactly why this edition of Pollen is built to hype them up.
Learnt from following the journeys of some of India’s most successful creators, both doctors and otherwise, this list is a comprehensive, and almost exhaustive guide to content creation in healthcare.
1.Catch a trend early. Follow it.
My mother thinks this advice I’m giving is unhealthy but it’s my lifeblood. Nothing serves you better than being in touch with the trends.
Look outside your social circles, and the world of Instagram reels and YouTube shorts, brings some insane ways in which people tell stories. Take Masala Lab author Krish Ashok who finds the most outlandish ways of talking about food and where it comes from; or Arvind whose stories about history give a whole new spin to the subject.
Closer to home, cervical cancer is having its moment. With the WHO setting some ambitious targets, Poonam Pandey faking her own death, and the Indian government following suit, there has been a tremendous spike in the number of women who now want to know more about this disease. Find an intersection between the things you’re good at and things that your audience really values, right now
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